As the Art Director at IDEAS, I helped create the One Lagoon brand, which is an initiative of the Indian River Lagoon National Estuary Program. The purpose of the initiative is to create a greater awareness of the environmental issues facing the Indian River Lagoon. We were tasked with helping to create the initiatives annual report, the Comprehensive Conservation and Management Plan, an on-line web portal and some environmental graphics.
The initiative had been using a painting as it's "logo." They wanted the new mark to retain some of the elements from the painting but needed it to function more clearly as a true logomark that would reduce and reproduce with greater ease and impact.
One Lagoon Annual Report.
Annual report infographics.
The One Lagoon web portal.
Some of the One Lagoon web portal icon set.
One Lagoon stationary set.
One Lagoon truck wrap.